Oldways is quite different from most organizations and non-profits on a number of levels. First, we are an educational organization as well as an advocacy organization. We take a common-sense approach to changing people's lives.

Oldways brings pressing issues to the forefront of public debates and instigates positive changes in the way Americans perceive and understand food, health and nutrition. Oldways does this by networking various opinion influencers (media, scientists, industry) on particular food topics. Oldways hosts conferences and symposia all over the world on a variety of food and drink issues.

K. Dun Gifford is the founder and president of Oldways. Gifford founded Oldways in 1988 in Boston to promote healthy eating, encourage sustainable food choices, and preserve traditional foodways and Executive Vice President Sara Baer-Sinnott joined Oldways in 1992.

Oldways is a non-profit 501(c)(3) organization. Its funding comes from a broad range of sources: contributions; foreign countries, regions, provinces, chambers of commerce; trade associations; private and public companies; individual and corporate memberships; licensing; conference sponsorships and registrations; and educational publications and products.

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The idea for Oldways came about during Gifford's 1987 visits to China and Italy where traditional food patterns were still very much alive and expressed a vibrant harmony among earth, body and spirit. Gifford's vision for Oldways was an organization that would look backwards for the harmonious balances of good nutrition, pleasurable traditional foods, and respect for the earth that could help modern humans live healthier, happier, and longer lives, today and in the future.

The goal of Oldways is to research and promote harmonious traditional food patterns, sustainable agriculture, and healthy eating and drinking. Gifford's involvement with food and beverage, the environment, health, organics, agriculture, and nutrition made him want to change the current debate and challenge conventional wisdom regarding food and nutrition. Gifford created Oldways to promote discussions, forge relationships, and bring forth more unified messages about these key subjects.

Oldways is financially supported through a broad range of a broad range of sponsorships, memberships, licensing, and projects with associations, governments, private and public companies and individuals.

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Given the enormity of the diet-related public health challenges confronting the world today, there is no limit to the need for EFFECTIVE public education campaigns to encourage positive changes in consumption behaviors. Oldways is based in part on the concept that traditional foods and drinks and the related patterns in which they are consumed are the keys to reducing rates of the major killer chronic diseases (heart, cancer, and diabetes).

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