Yes! If your web site is more visible in the search engines, then more people will find it. People who search for specific businesses or products on the web are rarely 'just browsing.' Users generally turn to the search engines when they have an immediate need. If your site turns up in a search, then you will get the call (or the e-mail) and you will get more business.

More than half of the business leads that we have generated to date have come directly from the Internet. Understanding that this is a crucial marketing channel for our product, we sought out the assistance of a search engine optimization firm ("SEO") to help us improve our search engine placement. We were very pleased with Peak Placement the firm that we used to help improve our search engine positioning. Peak Placement can be reached at www.peakplacement.com, 248.458.

Validate your HTML, use http://validator.w3.org. If you write broken html, you sometimes get penalties in search engines.

There are a couple of things you must do to prepare your Web site before submitting them to Search Engines. First, you need to insert Meta Tags on each of your pages. Meta Tags include a title, short description, and common keywords about the contents of your web page. These tags inform the Search Engines what your page is about and will tell them how to search for it. Select "Meta Tags" from the File menu in EZ-PageBuilder to create your Meta Tags. Click here for detailed instructions.

In order for your web site to achieve a top position in Google, Yahoo, and other search engines, popular keywords must be used as META-tags in your site’s code and more importantly must be strategically positioned within the copy and structure of your web site This will ensure greater visibility to search engine “robots” that roam the web in search of sites that match keyword inputs.

Once your web site is on-line, you will want visitors (to help increase sales, and exposure). To do this, you will want to make sure your web site is setup properly for search engines to easily 'rate and index' your site. The methods that each search engine use are varied, and change often (to help make sure content is fresh and new that they rate high on their search results). Here are a couple of good links that can help you get started

Yes! Using pay per click services such as Overture and Google; we can guarantee top billing for your Web site on several major search engines, such as Yahoo, MSN, Excite, and AltaVista. The old fashion method of submitting your Web site to free search engines and relying on your keywords for premium placement, is fading away. Most of the major search engines are switching to a pay per click, paid submission, or paid inclusion format.

We always include coding in the web pages to enable them to be seen by search engine "crawlers". And the layout of a web page has some effect on how easily it can be found, so we design to maximize this. And, we can submit your site to Google and other major search engines. So your site will start appearing within a short time of completion. For maximum exposure, we recommend a targeted, paid optimization plan, through Google Adwords, Overture or other specialists.

There are two main ways to get listed at the top of the search engines; through Optimization and through Pay-Per-Click where you can “buy your way to the top” within many of the well known search engines.

IMPORTANT: You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines. Search engines identify relevant content for their search results by sending out ???spiders' or ???robots' which ???crawl' (analyze) your site and ???index' (record) its details.

Most search engines use programs called "spiders" to crawl through web pages. These spiders follow links to capture information about your web site, and each page's contents in an index. This index, essentially a list of words, is updated by re-crawling your site periodically. Search engines are also placing greater emphasis on site "popularity" - giving sites that are linked to many other similar content sites higher positions.

Search engine optimization needs to be maintained. Each search engine shifts and changes on a daily basis. A good SEO will stay on top of the changes at search engines and make sure that your web site keeps up with new tactics and practices.

Once your site has been submitted to the top Search Engines they may take several weeks, or even months to actually spider and list your web site in their directory. How fast your site is listed depends on each individual Search Engines database update schedule. Watch your server traffic logs for visiting spiders.

Every search engine uses a different algorithm for ranking the various websites. An algorithm is a very complicated set of rules that a site needs to adhere to, in order to rank well in the search engine's results. This is where Search Engine Optimisation (SEO) becomes important: it is the process of increasing the number of visitors to a web site by ranking high in the search results of a search engine.